Renegade Furniture

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Y. Bruce Krinsky headshot
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Location: Cedarhurst, NY
Founded: 2009
Industry: Ecommerce/Furniture

Renegade Furniture

Y. Bruce Krinsky


Renegade Furniture sells roughly 80 different name-brand furniture products through its web presence at Coleman Furniture, and manufactures a whole line of furniture that it sells wholesale to multiple companies, both in the U.S. and abroad. Though CEO Y. Bruce Kinsky originally got into the business as an investment, he began spending more of his time, energy and resources on Renegade, and as it began growing, he recognized that the furniture industry was ripe for disruption. Today, Krinsky and Renegade invest in modernizing the industry of how consumers shop for and buy furniture. Renegade offers delivery and setup through the continental U.S.

QUICK TIP: “Envision, create and believe in your own universe, and your universe will form around you.” Unknown

Krinsky says that without an excellent team behind him, Renegade Furniture might still be operating out of the basement of his Long Island home. “We have a fantastic IT team that creates programming and features and stuff that make our business unique,” says Krinsky. “And also our overall … team, from sales to customer service, has really allowed us to grow and be successful.” Over the next five to 10 years, Renegade will continue to evolve and grow. “We are also looking to possibly open up some brick-and-mortar stores that would complement our online retail business,” he says.