Karyn Schoenbart

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Location: Port Washington, NY
Founded: 1966
Industry: Professional services

Karyn Schoenbart
President and Chief Operating Officer

The NPD Group, Inc.

The NPD Group, Inc. provides market information and analytics that help drive decision making for businesses. President and chief operating officer Karyn Schoenbart has been with the company for more than 30 years, in a variety of roles. “I’m especially passionate about engaging with our clients, spending time with them, and building real and lasting partnerships,” she says.

Fun Fact: “I am happily married to Bradley Sporkin for 32 years. We have two terrific children, Danielle and Eric, who now have their own successful careers.”

As NPD has expanded its international footprint, Schoenbart’s role has evolved as well. “NPD has over 1,400 employees and now operates in 20 countries around the world. As we continue to extend our reach, it’s a priority to think, act and be more global,” she says. “After moving into my current role, I spent one week per month in Europe for the first 18 months to immerse myself in the culture, get to know the clients and learn the business.”

Schoenbart personally teaches several courses to help NPD employees develop different skills. “I have offered courses on topics including building client relationships, negotiation, and dealing with difficult client situations,” she says.