Jennifer Cona

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Location: Melville, NY
Founded: 1998
Industry: Professional services

Jennifer Cona
Managing Partner

Genser Dubow Genser & Cona LLP

Genser Dubow Genser & Cona LLP (GDGC) specializes in elder law. The firm’s mantra is to analyze every case or course of action by asking: “What would you do if it was your mom or dad?” “This keeps our attorneys and staff grounded, keeps us compassionate and empathetic to the plights of our clients, and allows us to feel really good about what we do,” says managing partner Jennifer Cona. “We help clients navigate caregiver issues, family dynamics, financial matters and other practical issues. We opened a Caregiver Resource Center in our office for just this purpose. Our ultimate goal is to work together with both families and healthcare facilities to sustain quality care for older adults.”

Fun Fact: In 2007, GDGC founded Senior Dreams Come True, a charity that grants wishes for low-income seniors.

Cona started with a solo practice in Manhattan 18 years ago, but quickly made connections with healthcare facilities on Long Island. “I started pounding the pavement through various business networking groups and took every opportunity to meet people for breakfasts, lunches and dinners every day of the week. It was a very busy time, but I met great people, found wonderful resources and learned how to navigate the Long Island business community. … I grew the practice by over 300 percent in the first year.”

Under Cona’s leadership, GDGC has prioritized corporate social responsibility and community outreach. The firm’s staffers work in soup kitchens, deliver clothing to the homeless, and raise money and awareness for the Alzheimer’s Association and the American Heart Association.