Fenella Kim

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Location: Great Neck, NY
Founded: 2004
Industry: Financial services

Fenella Kim
President and CEO

Reliance Star Payment Services, Inc.

Reliance Star Payment Services, Inc. is a provider of national electronic payment services. “We are committed to using our expertise to deliver excellent solutions that drive our customers’ revenue and profitability, but reduce cost,” says Fenella Kim, president and CEO. “We serve others as we would like to be treated — with efficiency, reliability and honesty.”

Quick Tip: “Always being at the forefront of the latest payment technology is the first major factor that has contributed to our growth.”

The biggest challenge Reliance Star has faced over the years is the recruitment of top talent. “We learned hard lessons, with many trials and errors,” says Kim. “Many employees came in and out, although we tried so hard. Finally, we realized that we cannot overcome this challenge simply on our own and started to ask for help from advisors, consultants and CEOs from other companies.” Groups such as Vistage and the Women Presidents’ Organization have helped Kim brainstorm ideas, she says.

“As a working mom with two young children, I have a special focus on children’s charities,” says Kim. Reliance Star supports the Ronald McDonald House of Long Island, March of Dimes, and St. Jude’s Children’s Hospital, a nonprofit that focuses on finding cures for children with life-threatening diseases. Kim also volunteers as a mentor for Women Networking in Electronic Transactions, a nonprofit that supports the career growth of women in the industry.