Brand Assembly

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Hillary France headshot

Location: New York, NY
Industry: Professional services

Professional Services – small

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Brand Assembly

Hillary France
Co-founder and CEO

DONE DEAL: Brand Assembly provides resources and exposure to emerging and established fashion brands. While the company is based in New York, the majority of its activity takes place in Los Angeles. “We had been playing with the idea of creating a presence in New York, but we did not want to follow traditional business models,” says Hillary France, co-founder and CEO of Brand Assembly. “We took a gamble and signed a four-year lease on a 5,300-square-foot space in the Flatiron area.” In that space, the company opened its Brand Assembly Square on Sept. 1, 2015. The Square is a co-working and co-showing environment where a group of fashion brands can cohabitate.

Fun Fact: “The Square is actually a rectangle! Go figure.”

BIG IMPACT: “The gamble paid off, and we were sold out of space from the moment we opened,” says France, adding that there is now a wait list for brands who want to establish a presence at the Square. “We are now looking at additional space in New York and Los Angeles to open up other Squares and expand to other product categories,” says France. The Square has provided Brand Assembly with a revenue boost and also helped it capture market share in New York.