TribalVision

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Chris Ciunci headshot
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Location: Boston, MA
Founded: 2010
Industry: Marketing consulting

TribalVision

Chris Ciunci
Managing Partner

ALIGNING INTERESTS

In five short years, TribalVision has grown from a one-man operation to supporting more than 30 employees. Chris Ciunci, the company’s managing partner and original employee, says this steep growth trajectory has been the result of TribalVision’s “interest-aligned business model.” Under this model, the company charges a set hourly fee based on actual work done on the account, while offering both upfront consulting and implementation services. “We stand alone, ahead of competitors, as we consistently strive to craft and implement marketing approaches that fulfill our clients’ goals, without benefiting from commissions or markups. It makes sense to our clients, just as it makes sense to us, and it adds up,” says Ciunci.

Quick Tip “A company’s vision should provide a sense of aspiration, and should stretch imagination.”

Ciunci believes that TribalVision’s growth is firmly tied to its clients’ growth. “Our results-driven focus aims at finding the best possible solutions for the small and mid-sized organizations that come to us for marketing help,” says Ciunci. “This is our obsession, so we have designed and put into place principles and practices that … show our clients just that.” As TribalVision has grown, it has at times been challenging to keep everyone on the same page about the company’s principles, Ciunci notes. “I have learned that there is no such thing as over-communicating. It is a matter of reinforcing our values over and over again, from top to bottom.”