Location: Newton, MA
Founder and President
NOT A ONE-MAN SHOW
“I’ve been an entrepreneur since an early age, so I already had ample experience in creating and running other businesses before starting inSegment,” says founder and president Alexander Kesler. “As our name implies, we strongly believe that segmentation is the key to our success as a digital marketing company: by focusing on who you’re talking to, what they want to hear, and who you’re up against, our clients are able to experience the highest return on investment.” InSegment specializes in demand generation, B2B performance marketing campaigns, SEO, paid media, and conversion-oriented web design and development.
Quick Tip “You have to constantly be on your toes and thinking ahead, because you never know when another downturn in the economic cycle could take place.”
For Kesler, a big realization along the way to growth was that he couldn’t do it all alone. “When you’re dedicated to being an entrepreneur, you have to allow yourself space to delegate certain tasks and let go of certain things. That’s why surrounding yourself with the best people possible is so essential,” he says. “You can’t be a one-man show: it’s a team effort.” Along with creating a strong team, inSegment has focused on developing expertise in three verticals: high tech, higher education and financial services. “By taking advantage of the innovative digital landscape and providing targeted strategies to these three sectors, we’ve been able to see a remarkable impact on our success in the relatively short life of the agency,” says Kesler.