Location: Boston, MA
Marlo Fogelman fell into a PR job, despite her legal background. She had hoped to find a new industry with a better reputation, but quickly learned that PR professionals often have an even worse reputation than lawyers. She set out to change that. “It’s become my mission to prove that PR and marketing can be done thoughtfully, strategically and with the goal of delivering ROI to the client,” says Fogelman, who is now principal of marlo marketing. Though it had never been Fogelman’s dream to be an entrepreneur, she was able to take on big-name clients like Starbucks New England, and turn her work into a successful business.
Quick Tip: “Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers
In fact, Starbucks New England was one of Fogelman’s first clients at her first job in the PR industry. She says her work on that project immediately drew her into a PR career, because “much of what we did at the time was cause-related. To find a job where I was paid to help a company, while also helping the community, was extremely impactful to me,” she says.
Fogelman developed an interest in the alternative health and wellness space and learned to take control of her own health. Employees at marlo marketing benefit as well, enjoying complimentary kombucha on tap, quarterly plant-based breakfasts and lunches, and monthly chair massages.