Woolf & Woolf

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Brian Woolf headshot
Family Business Honoree

Location: Baltimore, MD
Founded: 1941
Industry: Healthcare
Generations: 2

Category: Emerging


Woolf & Woolf

Brian Woolf
CEO and Owner

Woolf & Woolf has been actively involved in the eye care profession for more than 75 years. “We’ve watched the industry evolve from hand-grinding lenses and fitting them like jewelry, to today’s modern, computerized comprehensive eye exams,” says Brian Woolf, CEO and owner. “We were also one of the first optometric practices in the country that was certified to prescribe Google Glass.”

“We’re encouraging the next generation already,” says Woolf. “My five-year-old comes to work with me when our office is closed. She’s fascinated by all the technology we use, and I’ve given her the chance to learn how our equipment works. A few months ago, she successfully refracted me. It’s not a difficult task, but it’s a start!”

Fun Fact: “Our original logo was a cartoon drawing of [co-owner] Dr. Howard [Woolf], doing a sort of 1970s-style disco move. Picture John Travolta doing his signature move from Saturday Night Fever.”

“We consider our family an extended one. Some of our staff members have been with Woolf & Woolf for more than 20 years,” says Woolf. “We have a wonderful practice manager and two sub-managers who work between offices and rely on our cloud-based management system.”

“I don’t know if optometry as it exists today will still be around by the time my daughter would be ready to take over our practice,” says Woolf. “One thing I do know is that we’ve been extremely nimble and have adapted as our field has changed.”

Pictured: Brian Woolf (left) and his father, Howard Woolf