Crystal Raines

banner image
Crystal Raines headshot
CEO_EMA_Executivewinnertag_16

Location: Fulton, MD
Industry: Financial services

Years in role: 3
Years at company: 14

Crystal Raines
Chief Credit Officer

NewDay USA

LEADERSHIP AND MENTORING: “It’s important to set goals for both my employees as well as our executive team,” says Crystal Raines, chief credit officer at NewDay USA. “Setting goals will allow you to create a road map to success, but it also inspires you to continue moving forward.” When it comes to leadership, Raines aims to strike a balance between challenging and supporting her team. “I was able to make it here because I had a support system that encouraged me, and I want to do that for others.”

QUICK TIP: “Take advantage of every opportunity.”

OVERCOMING CHALLENGES: Raines’ biggest challenge was not feeling ready for her promotion to chief credit officer. “Fortunately, I have had a team of supporters who have always pushed me to make myself ready for whatever comes,” she says. “They believed in me, and I was not going to let them down.”

DRIVING VALUE: Raines has created an internal manual of guidelines for sales and operations staff. “This has simplified the parameters that everyone needs to execute their jobs, and has made our production more efficient.”