Location: New York, NY
Specialty: Financial planning and risk management
Paula C. Brancato, CLTC
Northwestern Mutual is a Fortune 500, AAA-rated company and the fourth largest independent broker-dealer in the U.S. Paula C. Brancato specializes in comprehensive financial planning. She believes that money should not be managed to a particular benchmark, but should be managed to achieve clients’ goals.
QUICK TIP: “Talent is the ability to take what you imagine and make it real. You must have a curiosity and passion that borders on obsession to do the hard, prolonged, often boring and challenging job of building a business. You have to persevere.”
Brancato’s team works to ensure that clients have exactly what they need when they need it so they never have to worry about the markets. In addition to seeking a good return on investments, they pay attention to taxes, diversification of investment vehicles, asset classes, risk monitoring, rebalancing and asset protection. Brancato argues that outperforming the S&P by 100 basis points does no good if the client loses assets due to an unforeseen event, which can be anything from an illness to a lawsuit. She emphasizes the importance of maximizing returns when a client takes money out or transfers assets. In 2013, Brancato was named one of the Top Women Money Managers by EHE International. She is a frequent contributor to Newsday, The Wall Street Journal and Accounting Today.